Ubicación: Santa Fe de la Laguna

5 minutes from Quiroga, on the highway to Guadalajara. A town famous for its polychrome pottery. Here you can appreciate the typical architecture of a Purhépecha village.

Santa Fe de la Laguna is a quiet and traditional town, located on the northern shore of Lake Pátzcuaro. Its intricate streets, all cobbled, and its traditional houses with tiled roofs and red dusters, invite you to take a peaceful walk enjoying its historical monuments and traditional neighborhoods, always tinged with the indigo blue of the shawls that the local women gracefully wear, going back and forth with a mysterious gait that awakens the curiosity of the visitor.

Of pre-Hispanic origin, this Purépecha town that in pre-Cortesian times was known as Ueameo, was evangelized in the 16th century by Don Vasco de Quiroga, "TataVasco", who in 1533 founded "The town-hospital of Santa Fe de
La Laguna”, bringing together the Purépecha people of the region, training them in various trades such as pottery and carpentry; organizing them socially and economically in such a way that in a short time Santa Fe became an example of organization for indigenous peoples in Michoacán.

The Civic Plaza hosts a popular market on Sundays and a mural on local agrarian history. ​ The chapels in the old neighborhoods (San Pedro, San Sebastián, Santo Tomás and San Juan) are of historical interest.

Santa Fe is known for its artisan tradition of black glazed clay. Its master pottery workshops offer unique and high-quality pieces.

The population has stories and legends about its foundation and historical events.

It gained international fame by being the main source of inspiration for Disney's film “Coco.”